IPP

Redesigning the official website for
Peru’s most prestigious advertising
institute.

Instituto Peruano de Publicidad

Digital Product | Strategy | User Testing

A few years ago, the Peruvian Advertising Institute decided to  relaunch its brand. We had the  challenge and pleasure of creating a  dynamic and interactive website with a  visually disrupting interface and a pleasant user experience. The interface was specifically designed to meet the broad set of users and their needs, having a complete understanding of the target audience. 

Research, ideation, and product design

We knew we wanted to create a non traditional disruptive design that positioned IPP as an industry leader. We talked with directors, students, future students, and parents, looking to understand what each type of user needed, considering motivations, barriers and other factors that directly influenced on the final decision making. The project outcome included a tailored made user experience that empowered the brand and allowed a stronger connection with its audience, having a direct positive impact on the institution’s reputation. 

Research, ideation, and product design

We knew we wanted to create a non traditional disruptive design that positioned IPP as an industry leader. We talked with directors, students, future students, and parents, looking to understand what each type of user needed, considering motivations, barriers and other factors that directly influenced on the final decision making. The project outcome included a tailored made user experience that empowered the brand and allowed a stronger connection with its audience, having a direct positive impact on the institution’s reputation.

User centered experience

The design of pages such as “Carreras” (Majors) is completely different from what is usually found when you research other educational institutions. The content, user interface design and architecture is designed in a way that allows you to have everything at a single click, being completely straight forward. Digital leads are focused on fully understanding the “graduate profile” of each major, courses, syllabus and culture, were key in the decision-making process.

User centered experience

The design of pages such as “Carreras” (Majors) is completely different from what is usually found when you research other educational institutions. The content, user interface design and architecture is designed in a way that allows you to have everything at a single click, being completely straight forward. Digital leads are focused on fully understanding the “graduate profile” of each major, courses, syllabus and culture, were key in the decision-making process.

Results.

Not only did we fully achieve the goals of enrolled students, but we also won
digital awards and received international recognitions in CSS Design, Awwwards
and the Latin American Design Festival.

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